How digitalisation has changed form management

As a company, you use a form to get information from someone – for a registration, for example, or as part of an ordering process or an event sign-up. The details provided are the lifeblood of your business processes and must obviously be processed properly. Integrating digital forms into these kinds of workflows lets you collect and process data automatically. This has advantages for everyone involved.

Form management and the digital transformation

With the digital transformation, form management has once again undergone radical change. One example of this is the automation of ordering processes, where forms are integrated directly into purchase order management. Integration of the company’s own data sources into forms allows the dynamic integration of the current product inventory into a drop-down list box, for example. Once the form is submitted, customers are forwarded automatically to external websites to complete their payment, while the form input is routed via email to the correct recipients.

Advantages of digital form management for companies

Alongside order forms, a form manager like Formcentric can of course also be used to create simple online contact forms or multi-page application forms quickly and easily, with changes to these forms being possible at any time. All data submitted is always available, and can be analysed in real time and mapped immediately to your business processes.

To generate leads, you can use online forms to address customers interested in your products and services, for example. Invite them to provide their contact data by offering them a webinar or white paper.

Digital forms also improve the quality of the data collected. Formcentric offers validation for form fields, making it capable of responding immediately to user input if they enter items such as postcodes, email addresses or phone numbers in an incorrect format.

Advantages of digital form management for customers

All of us benefit when businesses create digital forms, because these can be adjusted to our needs. For example, when we fill out a multi-page form, we don’t need to search for the right input field or the right page, because the form can work out which input fields or pages are relevant for us as we are entering our data, and so it only shows us these and keeps everything else hidden. You can fill out the form quickly with just a few clicks, which saves a lot of time. Another handy feature offered by modern browsers is the option of saving personal data – so you can complete a form with just one click.

Nor do we need to wait so long for a response as in the past, because the company receives your data immediately, and can start analysing and processing it right away.