Online forms for lead generation

As a company, your goal is to keep your business running while also achieving growth. To do this, you need to contact potential new clients, offer them solutions that fit their needs and ultimately close the deal, converting your prospects into paying customers. But how does your business get their contact details? Simple: with lead generation. In this post, we show you how Formcentric can help you master this challenge.

Online forms for lead generation

Generating high-quality leads is essential if you want your company to grow, because any lead has the potential to turn into a paying customer. A ‘lead’ can be defined as a person interested in your business who provides you with their contact details. The reason they do this either stems from their interest in a product or a service you offer, or because they receive something in exchange for their data.

Lead generation is therefore the first step in the process of keeping prospects interested in your business. Grab the attention of the people who will really benefit from using your product or your service and invite them to get in touch with your company. This gives you the opportunity to establish and expand a long-term relationship with these potential new customers.

There are, of course, many ways to generate leads. One way is to showcase your company at a trade fair. However, this type of lead generation is time-consuming and prohibitively expensive. Luckily, there are effective methods that are much cheaper and can jumpstart your lead generation process in no time at all. This is where online forms have a key role to play.

What kinds of forms are used for lead generation?

As a company, you have the option of starting a dialogue with your website visitors and either making them a formal offer or offering them something in exchange for providing you with their contact details.

What kinds of content are suitable?

To generate successful leads, your business needs to offer your users something of value as well as high-quality content. One example of a good ‘lead magnet’ is offering to provide more in-depth information about a topic related to your products or services. To access this content, the business prospect must either log in or register using a form.

Examples of typical content:

1. A newsletter providing relevant content such as product updates, advice or offers.
2. Events like webinars that provide information about a specific topic. At the end of the event, you can then include advertising for your own products.
3. Any kind of download, such as white papers or digital brochures.
4. Product samples
5. A demo version of a software product: after registering, users can then use the software free for 30 days, for example. Prospects can also be addressed directly in the product.
6. A prize competition: users enter their contact details and then have a chance of winning something.
7. E-learning or multimedia content: users need to register a free account to access this content.

Formcentric: the smart solution for your lead generation

Contact forms that you create with Formcentric offer the perfect approach to ensuring trouble-free lead generation. By making data entry as easy as possible, these forms ensure an optimum service experience for your users.

Other key benefits:

• Formcentric offers a range of templates for lead generation that include registration forms for webinars and events, as well as standard newsletter subscription forms
• With Formcentric, your business creates forms compliant with the EU GDPR – by including a double opt-in mechanism, for example

Formcentric lets you embed your online forms for lead generation into your website or you can use links to share the forms via email and social media. Formcentric also continues to support you once your users have filled out the form. All customer data is naturally stored securely and in full compliance with the GDPR, which includes options for erasing this data.

The data submitted by your users can be visualised clearly in Formcentric, including metadata such as the HTTP Referrer or User Agent. Formcentric also offers you easy management of your data. This includes export options, so you can then work on the response data within your CRM or other kinds of third-party systems. You can have data from form submissions forwarded directly to the relevant team to ensure quick follow-up. You can also generate automatic responses or display personalised confirmation pages based on the data your users have entered. As you can see, Formcentric effectively becomes your lead management software.

Already clear on what your company will offer its prospects? A whitepaper with more in-depth information? Discounts or vouchers? Maybe a product sample or an invitation to a corporate event? However you want to generate your leads, Formcentric gives you comprehensive support for your strategy.

Register a free account today.