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Formcentric at Klassik Radio: three perspectives on digitalisation
As part of its recent feature week on the topic of ‘Business Process Digitalisation’, Klassik Radio invited our executive directors Dirk Schrödter and Andreas Boegemann to give their exclusive insights into successful strategies for digitalisation in the enterprise. Recordings of all the episodes are available here.
Customer expectations for digital services have changed. Websites now need to do more than merely provide information. Customers are looking for a quick and straightforward approach to resolving their issues online.
Listen to episode 1
These needs can be met by structured online forms that turn business processes into digital workflows. Yet in practical terms, end users often see form completion as a daunting task, as firms find it difficult to design forms that customers enjoy filling out.
Formcentric makes this easy, however. Without needing any coding skills, companies can develop professional, user-friendly forms and integrate these directly into their website. Our personal consulting services are also ideal for creating tailor-made solutions for individual requirements.
Result: A unified process for resolving customer issues quickly and easily, which turns your website into a fully-fledged service portal.
Data sovereignty is now a decisive factor for success. While many businesses now make extensive use of international cloud services, these involve a number of legal grey areas, as well as privacy risks and dependencies on global corporations.
Listen to episode 2
Formcentric has deliberately taken a different approach here: our platform is operated exclusively by certified data centres in Germany. With ISO 27001 certification and full GDPR compliance, we make sure that your data is processed in a protected environment that meets all of the necessary legal requirements.
Result: Companies maintain full control of their data, which strengthens customer confidence and secures long-term independence.
A typical problem with conventional forms is that everyone sees the same questions, whether or not they are relevant. This is often so frustrating that users simply stop filling out the form.
Listen to episode 3
With Formcentric, forms can be designed to be dynamic and intelligent – only showing the fields that are appropriate for the current form user. An insurance company could show different questions to students and self-employed people, for example. Errors are also flagged up in real time, so that users can correct them immediately.
Last but not least: forms have accessibility features and are optimised for mobile. These are important steps towards ensuring that forms really are usable by anyone and everyone.
Result: Businesses obtain data that is more complete and of a higher quality, while users enjoy a pleasant and targeted completion process. Technical aspects take a back seat and the emphasis is placed on the user.
Successful digitalisation starts with the user perspective. Technology is not an end in itself: technical systems only add value if they provide long-lasting solutions to real-world problems
A three-step approach for your business:
1. Make your processes digital. Empower your customers with systems for resolving their issues online.
2. Ensure data sovereignty. Use providers who offer full compliance with German data protection standards.
3. Prioritise usability. Orient your form design towards meeting the needs of your form users.
From the Klassik Radio interviews, we learn that digitalisation needs more than just technical systems: it’s about customer expectations, trust and usability. Companies that account for these three aspects will create digital services that work flawlessly today while also being fit for the future.
Formcentric is available in three different products. We will answer your questions about the product at any time.
